The STANDFORSOMETHINGNCL film was produced for a live brief with O PR and Dr. Martens whilst Holly was at Northumbria University. The film is aimed at a group identified as '21st Century Slam Dancers' with the aims of celebrating the music of this genre and Newcastle Upon Tyne as a city of cultural and musical relevance. STANDFORSOMETHINGNCL was presented  to the Managing Director and team at O PR, and chosen from the others that were shortlisted to be played within the Dr. Martens Newcastle Store throughout the summer of 2015.